fram^ blog

  • Why is Vietnamese eCommerce So Different?

    For many ecommerce businesses in South East Asia, the Vietnamese market holds not only some of the greatest promises of future potential, but also some of the most daunting challenges to tangible and lasting success. Countless foreign operators of digital business in Vietnam stumble and fall as they go up against this 100 million people […]
    November 11, 2020

    The Evolution of eCommerce Enablers in SEA and Why We Need Them

    Background In early 2012, we started Lazada in five countries. Back then, we were aiming to import the ‘Amazon ecommerce model’ into a region that had very little ecommerce at all. At the time, Amazon was almost entirely inventory based (i.e. not at all an e-commerce marketplace open to external vendors). Hence, this is what […]
    November 2, 2020

    How Can Your Brand Go Direct-to-Consumer to Capitalise on eCommerce Surge

    Shopping habits are perhaps some of the most changing behaviors during the Covid-19 global lockdown. The ‘genie is now out of the bottle’; the acceleration of the shift to buying online is likely to be a change that lasts.  A recent NRF survey found that, since the start of COVID19, 9 out of 10 consumers […]
    May 15, 2020

    How to Embrace Shifts in Consumer Behavior Using eCommerce

    There was already a shift towards browsing and buying online. The COVID19 (Coronavirus) pandemic has accelerated that. The ways in which consumers are behaving is shifting, as countries and continents move through the pandemic; their shopping habits are perhaps some of the most changing behaviours. Focusing your attention on your e-commerce offering and being able […]
    May 14, 2020

    Managed Services Are Dead, Long Live Managed Services

    Companies offering IT Services, Development Services and IT Managed Services are largely focused on a Deploy – Maintain – Support model; this no longer meets the needs of many clients. The range of expertise that is now required from IT Partners or Managed Services Companies is much greater, those IT Managed Services Companies that will […]
    March 12, 2020

    Localize Your Business with fram^’s Build Operate Transfer Model

    The benefits of Vietnam software outsourcing are so clear but if your plan also involves establishing the whole brand in a local market, the problems can prove even more daunting. In Vietnam, for example, red tape, cultural intricacies, and misknowledge of the local market can all appear to be insurmountable barriers. This is when our […]
    July 9, 2019

    Everything You Need to Know Before Starting an Ecommerce Business

    According to a recent study 69% of Americans have made an online purchase, citing the ability to shop anywhere, be it from a bed, from work, even from the bathroom, as the biggest appeal of online shopping. This image is what the majority of people think of when they hear the term ecommerce, but mention […]
    June 13, 2019

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