Swedish-Vietnamese Tech from Fram^ Powers Fashion Sharing Economy in Sweden

News & PR 13 March, 2020 Michael Bateman

HO CHI MINH CITY, Vietnam, March 12, 2020 /PRNewswire/ — The Fram^ and Gemme partnership is at the intersection of fast-growing digital businesses and the increasing demand for sustainability and greater social consciousness in emerging categories. Fram^ delivers leading digital and technology services to support rapid company growth and digital development. Gemme provides an intuitive consumer-to-consumer clothing rental service.

The Gemme model doesn’t require production of new fashion, which makes everything that happens on the platform more sustainable. Other rental services own their inventory and still put orders to fashion brands, which drives production. Fram^ have supported Gemme to have new smart ways of working sustainably and are now a driving force behind making the ‘end-of-ownership’ and the ‘sharing economy’ a reality for people in Stockholm.

From a digital perspective, marketplaces like eBay, Airbnb, Uber and Lyft, Alibaba, and Instacart, have become some of the most impactful companies in the world economy. Many of the fastest growing marketplaces are emblematic of emerging categories among millennial and Gen Z consumers, including local and indie brands, celebrity engagement, and streetwear1. 

Fram^ has supported a number of marketplaces and rapidly growing fashion, brand and e-commerce related companies across the world; including global players from South East Asia to USA and Sweden. Gemme are now poised for success alongside similar fast-growing companies in the category 2 including Goat, Zillingo, ThreadUp and Poshmark. With these companies spanning both B2B and B2C elements of the supply chain, digital technology is revolutionising the ability for consumers to access, share and resell goods globally3.

Fram^ Managing Director, Michael Bateman described that he was excited about the continuing partnership between Gemme and Fram^, saying “With sustainability at the core of the Gemme platform, socially responsible and sustainability savvy swedes can benefit from the leading-edge digital experience that will power future growth for Gemme and the sharing economy.”

  1. https://a16z.com/2020/02/18/marketplace-100/
  2. https://www.fastcompany.com/90430079/by-2023-the-secondhand-clothes-market-will-double-to-51-billion-heres-why
  3. https://www.bloomberg.com/news/features/2019-12-04/zilingo-s-ankiti-bose-is-southeast-asia-s-tech-sensation/

About Fram^ – https://wearefram.com/

Fram is a premium IT and Digital Managed Services Provider, specialising in development, DevOps and application modernisation. Founded in 2013, and now listed on Nasdaq First North (Fram B), the company has continued to scale whilst also setting up a venture-builder to create digital start-ups in the South East Asian Market. Fram^ currently has more than 130 staff with digital and development experts based in Vietnam, serving clients globally with a focus on Sweden and UK. 

About Gemme – https://gemmecollective.com/

Gemme is a platform that enables fashionistas to share their closet. At Gemme Collective you can rent extraordinary products from stylish women at a fraction of the original price. You can also digitalize designer pieces from your own closet, your gems, and rent them out to like-minded women. A platform where you can enjoy and consume fashion, with no harm to the environment.

< Back

Related Article

Managed Services Are Dead, Long Live Managed Services

Managed services

  Companies offering IT Services, Development Services and IT Managed Services are largely focused on a Deploy – Maintain – Support model; this no longer meets the needs of many clients. The range of expertise that is now required from IT Partners or Managed Services Companies is much greater, those IT Managed Services Companies that …

12 March, 2020

Fram^’s Fabulous Year-end Pool Party Recap 2019

News & PR

December 2019 – What a BLAST the Year-end Pool Party that we had! Held at Villa, District 2 with the full participation of Fram^ ‘s members, the year-end party is an important annual event for Fram^ family to review and share its achievements during the past year as well as prosperous goals for 2020. In …

30 December, 2019

Santa Ho-ho-hoedown at Fram^ 2019

News & PR

Yesterday on Dec 23rd, Fram^ held an annual Christmas party for it’s employees and significant others. This time, we want to make it simple and warm, just as a family gathering. The party was held at no-more-special place than our home, Fram^ office. The night view of the city, imported and domestic beers, and the …

24 December, 2019

A Quick Grasp of Mobile App Development in 2019 and Trend in 2020

Mobile development

The summary of mobile app development in 2019 According to a study by Statista, mobile users are able to choose between >5.4 million apps in 4 leading app stores as of 3rd quarter 2019, making demand on mobile app development services in 2020 grow even stronger and faster. The challenge for many companies today is …

15 November, 2019