HABBITZZ is a premium online shopping platform in Hong Kong, offering a wide range of products from both local and international brands. As the e-commerce arm of PCCW Solutions, HABBITZZ aims to provide a convenient and user-friendly shopping experience for Hong Kong consumers.  

HABBITZZ is committed to delivering a seamless and enjoyable shopping experience, making it a popular choice for online shoppers in Hong Kong.

However, the platform faced significant technical challenges, including poor coding practices, suboptimal database architecture, and potential security vulnerabilities. To address these issues and enhance the overall performance, HABBITZZ partnered with fram^.

fram^ implemented a comprehensive solution to optimize the platform's performance and scalability. The team focused on improving code quality, database efficiency, and server infrastructure. As a result, the platform is now capable of handling a significant volume of daily traffic, ensuring a seamless shopping experience for all users.

While specific performance metrics cannot be disclosed due to client confidentiality, the successful collaboration between HABBITZZ and fram^ has significantly elevated the platform's technical capabilities and user satisfaction.

Industry: Telecommunications & E-Commerce

Region: Hong Kong

Technology: Magento, ReactJs, Swift, Java

Key features of HABBITZZ include:

• Fast Delivery: Four-hour express delivery for efficient shopping.  
• Free Shipping: Enjoy free shipping on eligible orders.  
• Easy Returns: Hassle-free seven-day return policy.  
• Diverse Product Range: A wide selection of products from various brands.  
• Innovative Technology: A user-friendly platform designed to enhance the online shopping experience.  

SCOPE OF WORK

• Revitalizing a Magento-Based E-commerce Platform: Enhanced the performance and integration capabilities of a historically underperforming multi-vendor e-commerce website built on Magento.
• Core Magento Optimization: Maximized the potential of the Magento core system by implementing various performance optimization techniques, such as caching, minification, and lazy loading.
• System Architecture Overhaul: Restructured the entire system architecture to eliminate bottlenecks, improve scalability, and enhance overall performance. Key optimizations included database query optimization, caching mechanisms, and content delivery network (CDN) implementation.
• Comprehensive Technical Optimization: Optimized server, database, and front-end components to significantly improve website performance and user experience. Server configurations were fine-tuned, database queries and indexes were optimized, and front-end optimizations, such as minification, compression, and lazy loading, were implemented.

RESULTS

• Enhanced Page Load Performance: Significantly improved page load speed, reducing average load times to less than 3 seconds, resulting in a faster and more responsive user experience.
• Scalable Infrastructure: Implemented an auto-scaling system to dynamically adjust server resources based on real-time traffic demands, ensuring optimal performance and reliability, even during peak traffic periods.
• Cost-Optimized Server Infrastructure: Optimized server costs without compromising performance by leveraging advanced techniques such as rightsizing, load balancing, and efficient resource utilization.

PROVIDED SERVICES

• A team of 5 developers worked for over 6 months to optimize the source code and system architecture for maintainability and scalability.
• Optimized database and server infrastructure for peak performance.