Your trusted partner for custom eCommerce development services - from strategy to market success
Take a competitive, always-on approach to custom eCommerce development. Continually improve UI, UX and back-end infrastructure for a market-leading customer experience.
eCommerce development is in our DNA
Before fram^, our Chairman & Co-founder Christopher Beselin developed Lazada VN, which is now Vietnam’s leading eCommerce platform. Fram^ now offers you a complete range of custom eCommerce development services needed to build, accelerate and optimise a high-performance online store.
Just tell us what you want and we will take care of the rest
I want to launch an ecommerce site
Our involvement is your possibility to start getting ROI early on the road. We give you a truly strong guidance to embrace all the technical possibilities at hand and align them with your business goals.
- Technology consulting
- Ecosystem architecture design & implementation
- eCommerce design & development
- Ready-to-launch search engine optimization (SEO)
I want to optimize and grow my ecommerce business
Improve customer experience, unlock new sales opportunities, grow and expand your business, monetize new market trends – fram^ will be your reliable partner along the way
- Investigation of hidden pains and needs
- UX/UI redesign for better customer experiencez
- Performance speed acceleration
- Intensive search engine optimization (SEO)
I want to migrate
If the current eCommerce platform in use is ineffective for your business, it’s time for a migration. We will advise you everything for not a better eCommerce solution, but an optimal one – that’s our golden rule.
- Revision of your current solution
- Technology consulting
- Custom eCommerce design & development changes
- Content, SEO and data migration
I want to go omnichannel retail
Improve customer experience, unlock new sales opportunities, grow and expand your business, monetize new market trends – fram^ will be your reliable partner along the way
- Competitive landscape analysis and UX research
- eCommerce website launch
- Back-office automation and cross-system integrations
- On-going management, measurement and optimization
Our technologies
We have a large, dedicated development team that focuses solely on custom eCommerce development services. Our experienced eCommerce developers always employ the latest technologies and are a part of the global eCommerce frontier.
AWS
Python
NodeJS
Ruby
ReactJS
.NET
HTML5
CSS3
MongoDB
Clients we've helped with success stories
What do our clients say?
“fram^ has provided a team of online development specialists for developing and supporting the Samsung Vietnam online platform. I have been very happy with cooperation and we are continuing to look for ways to expand the cooperation – hopefully we will continue to work with fram^ for many other projects to come.”
— Nguyen Vo, Digital Project Manager, Samsung Vietnam Project
“fram^ has provided a team of online development specialists for developing and supporting Landers. We have been very happy with cooperation and we are continuing to look for ways to expand the cooperation – hopefully we will continue to work with fram^ for many other projects to come.”
— Long Bui, Chief Analytic Officer & Co-founder
“From candidate selection to routine interactions, fram^ has been a great partner. All fram^ representatives we have had the pleasure to communicate with have been friendly and solution-oriented. The engineer we have worked with has shown a lot of initiative from day one and has been excellent at responding to feedback. All in all, we are happy to recommend fram^.”
— Niklas Bergius, Systems Architect
Why choose fram^ for eCommerce development?
Over the last 7 years, fram^ has been building and investing in top-of-mind eCommerce sites and marketplaces all over the world. We are proud to offer our clients with top of the benefits:
- Hands-on experience in providing custom eCommerce development solutions to over 50 businesses
- Fast access to Vietnam’s top eCommerce developers without any hassle of hiring and training
- Flexible engagement models from dedicated team, dedicated members or fixed projects
- Fully managed service focused on achieving service excellence and product quality
- Quick access to your dream team at no cost of hiring and training
- High recruitment standards of both technical and soft skills
- Internal team of many qualifications available to support you anytime
Build your excellent eCommerce platform with fram^
Send us your requirements. We will get back to you shortly.
Frequently-asked questions in eCommerce development services
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- We are capable of providing you with a full customized eCommerce website that caters to your requirements, including both the designs and the technical functions.
- What we would ask of you is to have a detailed discussion with us to clarify your exact expectations and avoid miscommunication. We can also take suggestions on the design provided by you and continue to improve upon it.
- Before beginning the real work of coding, we shall show you the prototype version of your upcoming eCommerce web, where you can make any needed adjustments and ensure that the end result is similar to what you have in mind initially.
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- First, we would provide you with an analysis of your business conditions and objectives. This is where you and our team will discuss the functions and designs for your eCommerce website. With your requirements in place, we shall provide you with an eCommerce solution that can communicate your business mission and fit with your financial goals.
- Moreover, we shall put great efforts into optimizing the eCommerce web’s performance. To be more specific, we will develop a web architecture that allows fast loading speed and is SEO-friendly to boost your website’s ranking.
- One more thing to note, we can also assist you in writing a content strategy that can attract and increase your users’ time-on-site. Your eCommerce web will also be designed to be device responsive, so as to target audiences from across platforms.
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- We are more than willing to do just that. Our comprehensive eCommerce development solutions shall provide support in every stage : from consultation, design, implementation to maintenance and support.
- Our maintenance and support include the continuous measurement of metrics and optimization on performance, ensuring that the eCommerce website operates in perfect health conditions, offering seamless user experience and generating profound financial results.
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- We believe that every business should begin with an objective in mind. Hence, It is recommended that you first establish your business model, what your goals are and how you plan to achieve them.
- Another area to take into account is what products and markets that your eCommerce website targets. It would also be wise for you to secure several sources for supply before establishing the eCommerce website.
- Choosing a reputable eCommerce development company to direct you on the right track is also one decision worth considering.
- There are actually a lot more considerations to be done that we cannot cover in this FAQ section. However, once you have had a general idea of your eCommerce business through the above questions, we can organize a direct meeting so as to assist you in addressing other important factors and have a more in-depth solution for you.
- Please do not hesitate to contact us and gain more insights on how to build your own eCommerce business.
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- We would have to conduct an in-depth analysis of your eCommerce website architecture and performance before deciding which of our services is the most suitable for your needs.
- If it is the contents on your website that prevent you from converting your traffic into sales, we would assist you in reassessing your content strategy and making appropriate adjustments. After that we shall have the website’s text and graphics updated gradually to improve its ability to convert.
- In the case that the architecture of the web is negatively affecting its performance and loading speed, we shall either migrate the website to another platform (we would suggest Magento eCommerce development services or Shopify eCommerce development services), or build an entirely new one, whichever is more cost-efficient.
- For a more detailed assessment and better understanding of your eCommerce business, please consider paying us a visit.
Book Outlet
BookOutlet.se, founded by publisher Nygren is a shopping platform for book lovers at reasonable prices.
Industry: Retail / E-commerce
Region: Sweden
Technology: Magento 1, Cloud flare, Linux VPS
SCOPE OF WORK
- Developing a website selling books with high speed, many titles, fast payment, two-ways data (books, orders, invoices) synchronization with different systems
RESULTS
- We completed the website on time
- Website works stably with many customized features, connected and synchronizing with different systems
- Successfully set up Varnish cache and firewall to improve website speed and prevent DDoS
PROVIDED SERVICES
- 1 Senior Magento developer with DevOps and security skills
VISIT WEBSITE
Panagora
Panagora is a multi-disciplinary digital agency with a focus on e-commerce.
Industry: E-commerce solutions
Region: Global
Technology: C# - ASP .NET Core 3.1, Microsoft Orleans, gRPC, PostgreSQL, AWS & Docker
SCOPE OF WORK: Develop different website modules
- Product Information Management
- Online POS / Payment
- Promotion Management
- User Management
RESULTS
- With the support of fram^, Panagora has find a new senior developer that has successfully supported the company in pursuing their growth
PROVIDED SERVICES
- 1 Senior .NET Developer
From a traditional offline business, to a comprehensive online leader
Landers was a successful offline grocery chain, but could not grow further without digitalization.
The Landers platform was built to a tight one-month deadline. It used complex & innovative business strategies to revolutionize the e-commerce experience.
The outcome was an ecommerce store that is now a firm favourite of its loyal customers.
Today, Landers’ fram^ team comprises of 3 dedicated developers & 1 QA, working to implement further system enhancements on the dynamic back-end and integrate with the Order Management System.
Landers now enjoys:
- A commitment to delivering products on time to a high standard
- Design, business analysis, development and quality control running at the same time
- Agile processes with a team of 6 developers working day and night to implement the project scope
Landers is now our long-term strategic partner as we aim to transfer the whole offline business onto online channels.
“fram^ has provided a team of online development specialists for developing and supporting Landers. We have been very happy with cooperation and we are continuing to look for ways to expand the cooperation - hopefully we will continue to work with fram^ for many other projects to come.”
— Long Bui, Chief Analytic Officer & Co-founder
Lotte.vn
Industry: Retail
Region: Vietnam
Lotte.vn is one of the most well-known marketplace in Vietnam market with a mission to bring the best customer experience to every single Vietnamese shoppers.
SCOPE OF WORK
- Client has a Magento website with poor performance developed by a different outsourcing companies in VN
- Average loading speed is from 10s - 20s
- Poor checkout experience. Users need to spend 50s – 60s to finish a checkout process
- Concurrent-user limit: 700 users/at a time
RESULTS
- Concurrent users: + 4x
- Average loading speed: - 5x
- Checkout time -20 seconds
PROVIDED SERVICES
- With a team of 10 developers working over 12+ months, we completed the design & development of Lotte’s E-commerce marketplace mobile app for retail customers, which was built on React native for both iOS and Android
- We organized & optimized the source code, developed headless Magento ecommerce store to support maintenance and scalability, optimized database & server and modernized the whole checkout process & UI/UX
DESIGN SHOWCASE
Back on Track
Back on track is a Scandinavian company selling equipment for dogs, horses & other pet products with over 25 global e-commerce stores.
Industry: Retail / E-commerce
Region: Global
Technology: Magento
SCOPE OF WORK
- We developed an E-commerce portal where master managers can create products, managing orders and assign to all other stores, every stores in each countries have their own admins and sales team to operate and sell products
WHAT WE DELIVERED
- Created and launched Back On Track full e-commerce website for multiple countries
- Integrated the platform with different system: ERP, CRM, Accounting
- SEO and optimized website content to get high ranking for different keywords
PROVIDED SERVICES
- IT development with long-term standing team
- Online marketing, SEO and Content Management service
- Team of 3 developers developed an MVP version (first 3 months), and 2 then stayed on for 36+ months
An online retail business with a large distribution system for global fashion brands
HOANG PHUC international connects 8 global brands directly to millions of Vietnamese consumers.
With millions of Vietnamese shopping online every day, it was crucial for HOANG PHUC International to digitalize their business.
fram^ was brought in to create a seamless online shopping experience on hoang-phuc.com.
We helped them to build an innovative e-commerce platform using Magento framework - LEMP stack, load balancer, replication database Cloudflare CDN and Varnish cache.
The changes impacted positively upon KPIs, and we continue to operate their e-commerce sites with content management, price benchmarking and SEO & digital marketing solutions, etc.
HOANG PHUC international’s success with fram^ include:
- Website design and custom build, adding a microsite for each brand
- Flexible promotion rules to support variable sales strategies
- Smart search and filter module to improve the user experience
- Highly adaptive banner management module with Data & SEO migration and Google Analytics integration
“Whether you are a big corporation that requires highly skilled developers, or a start-up with minimal resources, fram^’s specialist full-service ecommerce team will find a solution that fits your needs.”
Tung Dao, E-commerce Manager, Hoang Phuc international
A premium online shopping destination in Hong Kong
Habbitzz, PCCW’s e-commerce site is a consumer favourite, thanks to its great user experience.
The site had a large-scale system with poor coding conventions, poor database architecture and lots of potential bugs.
fram^ helped the system deal with a huge amount of CCU with high loading speeds. Due to client confidentiality, we cannot give statistical data on system performance.
The system is now well-organized from coding level to API, with the server able to handle a huge volume of daily traffic.
Habbitz’s success with fram^ team came from:
- Maximizing the core of the Magento system
- Restructuring the whole system architecture
- Optimizing the server, database, and front-end
The Habbitz project is now a shining example of fram^s aptitude in ecommerce performance and acceleration.
Studio Anon
Does pragmatic design and engineering at scale. Anon works with Australia’s household names, delivering digital products that have been used by their customers millions of times.
Industry: eCommerce
Region: Australia
Technology: React Native, ReactJS, AngularJS, NodeJS
SCOPE OF WORK
- Dedicated team members and directly working with technical manager at Studio Anon.
RESULTS
- We worked with Anon to build the web application and mobile application for both iOS and Android devices.
PROVIDED SERVICES
- Full service of software development with standing team of 3 people in long term periods
- System performance optimization
- Work closely with the local team members to identify and develop scalable system across the deliverable
Studio 77
Studio77 is an established bedding distributor with 15 yrs experience in distributing world-famous brands.
Industry: Retail
Region: Vietnam
Technology: Magento 2
SCOPE OF WORK
- Designed and implementation of e-commerce website
RESULTS
- A complete package of online store experience and solution
- End-to-end design, implementation deployment & maintenance of E-commerce Web and Mobile App.