Your trusted partner for custom eCommerce development services - from strategy to market success
Take a competitive, always-on approach to custom eCommerce development. Continually improve UI, UX and back-end infrastructure for a market-leading customer experience.
eCommerce development is in our DNA
Before fram^, our Chairman & Co-founder Christopher Beselin developed Lazada VN, which is now Vietnam’s leading eCommerce platform. Fram^ now offers you a complete range of custom eCommerce development services needed to build, accelerate and optimise a high-performance online store.
Just tell us what you want and we will take care of the rest
I want to launch an ecommerce site
Our involvement is your possibility to start getting ROI early on the road. We give you a truly strong guidance to embrace all the technical possibilities at hand and align them with your business goals.
- Technology consulting
- Ecosystem architecture design & implementation
- eCommerce design & development
- Ready-to-launch search engine optimization (SEO)
I want to optimize and grow my ecommerce business
Improve customer experience, unlock new sales opportunities, grow and expand your business, monetize new market trends – fram^ will be your reliable partner along the way
- Investigation of hidden pains and needs
- UX/UI redesign for better customer experiencez
- Performance speed acceleration
- Intensive search engine optimization (SEO)
I want to migrate
If the current eCommerce platform in use is ineffective for your business, it’s time for a migration. We will advise you everything for not a better eCommerce solution, but an optimal one – that’s our golden rule.
- Revision of your current solution
- Technology consulting
- Custom eCommerce design & development changes
- Content, SEO and data migration
I want to go omnichannel retail
Improve customer experience, unlock new sales opportunities, grow and expand your business, monetize new market trends – fram^ will be your reliable partner along the way
- Competitive landscape analysis and UX research
- eCommerce website launch
- Back-office automation and cross-system integrations
- On-going management, measurement and optimization
Our technologies
We have a large, dedicated development team that focuses solely on custom eCommerce development services. Our experienced eCommerce developers always employ the latest technologies and are a part of the global eCommerce frontier.
AWS
Python
NodeJS
Ruby
ReactJS
.NET
HTML5
CSS3
MongoDB
Clients we've helped with success stories
What do our clients say?
“fram^ has provided a team of online development specialists for developing and supporting the Samsung Vietnam online platform. I have been very happy with cooperation and we are continuing to look for ways to expand the cooperation – hopefully we will continue to work with fram^ for many other projects to come.”
— Nguyen Vo, Digital Project Manager, Samsung Vietnam Project
“fram^ has provided a team of online development specialists for developing and supporting Landers. We have been very happy with cooperation and we are continuing to look for ways to expand the cooperation – hopefully we will continue to work with fram^ for many other projects to come.”
— Long Bui, Chief Analytic Officer & Co-founder
“From candidate selection to routine interactions, fram^ has been a great partner. All fram^ representatives we have had the pleasure to communicate with have been friendly and solution-oriented. The engineer we have worked with has shown a lot of initiative from day one and has been excellent at responding to feedback. All in all, we are happy to recommend fram^.”
— Niklas Bergius, Systems Architect
Why choose fram^ for eCommerce development?
Over the last 7 years, fram^ has been building and investing in top-of-mind eCommerce sites and marketplaces all over the world. We are proud to offer our clients with top of the benefits:
- Hands-on experience in providing custom eCommerce development solutions to over 50 businesses
- Fast access to Vietnam’s top eCommerce developers without any hassle of hiring and training
- Flexible engagement models from dedicated team, dedicated members or fixed projects
- Fully managed service focused on achieving service excellence and product quality
- Quick access to your dream team at no cost of hiring and training
- High recruitment standards of both technical and soft skills
- Internal team of many qualifications available to support you anytime
Build your excellent eCommerce platform with fram^
Send us your requirements. We will get back to you shortly.
Frequently-asked questions in eCommerce development services
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- We are capable of providing you with a full customized eCommerce website that caters to your requirements, including both the designs and the technical functions.
- What we would ask of you is to have a detailed discussion with us to clarify your exact expectations and avoid miscommunication. We can also take suggestions on the design provided by you and continue to improve upon it.
- Before beginning the real work of coding, we shall show you the prototype version of your upcoming eCommerce web, where you can make any needed adjustments and ensure that the end result is similar to what you have in mind initially.
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- First, we would provide you with an analysis of your business conditions and objectives. This is where you and our team will discuss the functions and designs for your eCommerce website. With your requirements in place, we shall provide you with an eCommerce solution that can communicate your business mission and fit with your financial goals.
- Moreover, we shall put great efforts into optimizing the eCommerce web’s performance. To be more specific, we will develop a web architecture that allows fast loading speed and is SEO-friendly to boost your website’s ranking.
- One more thing to note, we can also assist you in writing a content strategy that can attract and increase your users’ time-on-site. Your eCommerce web will also be designed to be device responsive, so as to target audiences from across platforms.
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- We are more than willing to do just that. Our comprehensive eCommerce development solutions shall provide support in every stage : from consultation, design, implementation to maintenance and support.
- Our maintenance and support include the continuous measurement of metrics and optimization on performance, ensuring that the eCommerce website operates in perfect health conditions, offering seamless user experience and generating profound financial results.
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- We believe that every business should begin with an objective in mind. Hence, It is recommended that you first establish your business model, what your goals are and how you plan to achieve them.
- Another area to take into account is what products and markets that your eCommerce website targets. It would also be wise for you to secure several sources for supply before establishing the eCommerce website.
- Choosing a reputable eCommerce development company to direct you on the right track is also one decision worth considering.
- There are actually a lot more considerations to be done that we cannot cover in this FAQ section. However, once you have had a general idea of your eCommerce business through the above questions, we can organize a direct meeting so as to assist you in addressing other important factors and have a more in-depth solution for you.
- Please do not hesitate to contact us and gain more insights on how to build your own eCommerce business.
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- We would have to conduct an in-depth analysis of your eCommerce website architecture and performance before deciding which of our services is the most suitable for your needs.
- If it is the contents on your website that prevent you from converting your traffic into sales, we would assist you in reassessing your content strategy and making appropriate adjustments. After that we shall have the website’s text and graphics updated gradually to improve its ability to convert.
- In the case that the architecture of the web is negatively affecting its performance and loading speed, we shall either migrate the website to another platform (we would suggest Magento eCommerce development services or Shopify eCommerce development services), or build an entirely new one, whichever is more cost-efficient.
- For a more detailed assessment and better understanding of your eCommerce business, please consider paying us a visit.
BookOutlet Sweden is an online bookstore offering a wide variety of discounted books across numerous genres, including fiction, history, hobbies, health, and children’s literature. They pride themselves on affordability and a commitment to quick delivery, making them a go-to destination for avid readers seeking value for their purchases. With a diverse catalog, they cater to all ages and interests, featuring categories like cookbooks, biographies, and educational materials
Industry: Retail / E-commerce
Region: Sweden
Technology: Magento, Cloud flare, Linux VPS
SCOPE OF WORK
- Developing a website selling books with high speed, many titles, fast payment, two-way data (books, orders, invoices) synchronization with different systems
- Initial Development: Build the first version of the platform using Magento 1 as the foundation.
- Upgrade and Optimization: Transition to Magento 2 to leverage its enhanced features and improved performance.
- Third-Party Integration: Seamlessly integrate essential services like payment gateways and delivery systems to ensure a smooth user experience.
RESULTS
- Successfully launched the platform in the Swedish market, tailored to meet local customer needs and business requirements. This release aims to establish a strong presence and drive growth within the region.
- The website operates smoothly with a range of customized features, ensuring stable performance. It is fully connected and synchronized with various systems, providing a seamless and integrated user experience.
- Successfully implemented Varnish cache to enhance website speed and optimize content delivery. Additionally, a robust firewall system was set up to protect against DDoS attacks, ensuring the site's security and reliability.
PROVIDED SERVICES
- 1 Senior Magento developer with DevOps and security skills
PRODUCT SHOWCASE
VISIT WEBSITE
Panagora is a Swedish agency that specializes in building fast, scalable, and globally accessible e-commerce solutions. Leveraging platforms like Shopify, they deliver services such as strategy, user experience design, localization, and custom app development, helping brands optimize for diverse markets.
With over 20 years of experience, Panagora combines advanced technical frameworks with human-centric design to create inspiring digital shopping experiences. They also offer expert technical support and training, ensuring clients can sustain and grow their online presence effectively.
Industry: E-commerce solutions
Region: Global
Technology: C# - ASP .NET Core 3.1, Microsoft Orleans, gRPC, PostgreSQL, AWS & Docker
SCOPE OF WORK:
Create various website modules to enhance functionality and user experience:
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Product Information Management: A dedicated module to organize, update, and display product details efficiently. It ensures accurate and centralized product information across the platform.
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Online POS/Payment: A seamless online point-of-sale and payment module designed to handle transactions securely and efficiently. It supports multiple payment methods to enhance user convenience.
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Promotion Management: This module allows businesses to create, manage, and track promotions with ease. It provides tools for targeted campaigns and real-time performance monitoring.
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User Management: A comprehensive user management module to handle user registration, profiles, and access control. It ensures a secure and personalized experience for all users.
RESULTS
- With Fram^'s assistance, Panagora successfully hired a new senior developer. This addition has played a key role in supporting the company's ongoing growth and development.
PROVIDED SERVICES
- 1 Senior .NET Developer
Landers Superstore is a membership-based retail chain in the Philippines that offers a wide selection of goods, including groceries, fresh produce, home essentials, and electronics. It caters to consumers seeking value and convenience, with both physical stores and an online platform, Landers.ph, which provides same-day delivery in selected areas. The platform features regular promotions, exclusive discounts for members, and partnerships that enhance shopping benefits, such as cashback rewards.
In addition to retail services, Landers supports community initiatives, such as food drives and sustainability programs, reflecting its commitment to social responsibility. Membership options include perks like special pricing and seasonal deals, appealing to families and businesses alike.
“fram^ has provided a team of online development specialists for developing and supporting Landers. We have been very happy with cooperation and we are continuing to look for ways to expand the cooperation - hopefully we will continue to work with fram^ for many other projects to come.” — Long Bui, Chief Analytic Officer & Co-founder
Industry: Supermarket
Region: Philippines
Technology: Web front-end: ReactJS; Back-end: Magento 2, PHP, React Native for iOS and Android; Restful API, AWS
SCOPE OF WORK
- E-commerce store up & running within 1 month with core functions and features
- Additional features and integrations, mobile app to be added
RESULTS
- E-commerce site with core features launched after 1 month
- Headless Magento e-commerce store with good performance & scalability
- Mobile apps for Android & iOS
WHAT WE DID
- Initial 6 engineers in the first month for web design & development
- A dedicated team of 4 engineers for 12+ months to continue maintenance, develop, and add more features to the site, including the mobile app, timely delivery services, integration with other systems, website performance, and scale
PRODUCT SHOWCASE
From its origins as a leading confectionery manufacturer and distributor, LOTTE Vietnam has expanded its offerings and operations since its establishment in 1996. Initially focused on products like gum, biscuits, and ice cream, the company has embraced innovation to diversify and optimize its business operations. With a robust manufacturing presence and an extensive domestic network, LOTTE Vietnam has maintained its position as a key player in Vietnam's confectionery market.
Recognizing the growing importance of digitalization, LOTTE Vietnam has also pursued e-commerce and modern retail strategies, aiming to enhance customer engagement and streamline its distribution. This transformation reflects its broader vision to adapt traditional business strengths to meet the demands of an increasingly digital consumer base.
The client’s Magento website was developed by various outsourcing companies in Vietnam but struggled with poor performance. The average loading speed ranged from 10 to 20 seconds, significantly impacting a smooth user experience. The checkout process was inefficient, taking users 50 to 60 seconds to complete. Additionally, the platform could only support up to 700 concurrent users at a time.
Industry: Retail
Region: Vietnam
Technology: Magento, load balancer, Cloudflare CDN & Varnish cache
SCOPE OF WORK
- Performance Optimization: We audited and optimized website infrastructure through speed optimization efforts. We implemented caching and Content Delivery Networks (CDN) integration for faster server response times and reduce slow load times through code and image file size optimizations.
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Checkout Improvement: Streamline the checkout process by reducing steps, and implementing auto-fill and one-click checkout features for faster transactions.
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Scalability Enhancements: Improve server load infrastructure, implement load performance balancing, and upgrade hosting to handle more concurrent users (beyond the current 700 limit).
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Security and Stability: Conduct a security audit, stabilize backend systems, and set up monitoring for consistent uptime and performance.
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Ongoing Support: Provide continued support, maintenance, and updates for long-term performance and security improvements.
RESULTS
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Concurrent users: + 4x
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Average loading speed: - 5x
- Checkout time -20 seconds
PROVIDED SERVICES
- Over 12+ months, our team of 10 developers successfully designed and developed Lotte's E-commerce marketplace mobile app using React Native for both iOS and Android. This project aimed to boost business growth via conversion rate optimization by creating a seamless shopping experience for potential customers.
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We reorganized and optimized the source code, implemented a headless Magento E-commerce store for better scalability and maintenance, enhanced the database and server performance, and revamped the checkout process along with the app's UI/UX design.
DESIGN SHOWCASE
Back on Track is a Swedish company that designs and manufactures therapeutic products aimed at enhancing the well-being of both humans and animals. Established in 2000, the company offers a wide range of joint and muscle protection products, including braces, boots, bed linens, saddle pads, and more. These products incorporate their patented Welltex® technology, which uses natural minerals to convert body heat into infrared energy, promoting muscle and joint recovery.
Back on Track serves a diverse clientele, providing solutions for humans, horses, and dogs. Their product range includes items designed for everyday use, training, and recovery. With a focus on innovative textiles and therapeutic benefits, the company has earned a strong reputation in the market. Back on Track operates in multiple locations across Europe, including its headquarters in Uppsala, Sweden.
Industry: Retail / E-commerce
Region: Global
Technology: Magento
SCOPE OF WORK
- We developed an E-commerce portal that allows master managers to create products, manage orders, and assign them to stores across various locations. Each store, based in different countries, has its own admin and sales team responsible for operating and selling the products. This setup enables efficient product distribution and local management at the store level.
- Master Manager Dashboard: Product creation, order management, and product assignment to stores.
- Store Management: Local store admins manage operations, while sales teams handle product sales and order processing.
- User Roles & Permissions: Defined access for master managers, store admins, and sales teams.
- Product Distribution & Localization: Assign products to stores with region-specific pricing and availability.Order Fulfillment & Reporting: Real-time order tracking and sales performance reporting.
- UI/UX Design: User-friendly, responsive interface for managing operations across devices.
- Backend Infrastructure: Scalable database and secure storage for product, order, and user data.
- Payment & Shipping Integration: Integration with local payment and shipping providers.
WHAT WE DELIVERED
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We successfully created and launched the full E-commerce website for Back On Track, designed to serve customers across multiple countries. The website provides a seamless, localized shopping experience tailored to each region’s needs, allowing for easy navigation and transaction processing.
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The platform was integrated with various essential systems, including ERP, CRM, and accounting software, ensuring smooth data flow and efficient management of business operations across different departments. This integration optimized inventory management, customer relationship handling, and financial tracking.
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Additionally, we focused on SEO by optimizing the website content and structure to improve its visibility on search engines. By targeting a range of strategic keywords and applying best practices, we ensured the site achieved high rankings, driving organic traffic and boosting the brand’s online presence.
PROVIDED SERVICES
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We provided IT development with a long-term team, ensuring ongoing support and platform growth.
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Our online marketing, SEO, and content management services enhanced visibility and user engagement.
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A team of three developers built the MVP in the first three months, and two continued working on the project for over 36 months, focusing on development, maintenance, and improvements.
An online retail business with a large distribution system for global fashion brands
HOANG PHUC international connects 8 global brands directly to millions of Vietnamese consumers.
With millions of Vietnamese shopping online daily, it was crucial for HOANG PHUC International to add its business to the digital landscape.
fram^ was brought in to create a seamless online shopping experience on hoang-phuc.com.
We helped them build an innovative e-commerce platform using the Magento framework: LEMP stack, load balancer, replication database Cloudflare CDN, and Varnish cache.
The changes positively impacted KPIs, and we continue to operate their e-commerce sites with content optimization and management, price benchmarking, Search engine optimization, and broader digital marketing solutions to boost their online presence.
HOANG PHUC international’s success with fram^ include:
- Website design and custom build, adding a microsite for each brand
- Flexible promotion rules to support variable sales strategies
- Smart search and filter module to improve the user experience
- Highly adaptive banner management module with Data & SEO migration and Google Analytics integration
“Whether you are a big corporation that requires highly skilled developers, or a start-up with minimal resources, fram^’s specialist full-service ecommerce team will find a solution that fits your needs.”
Tung Dao, E-commerce Manager, Hoang Phuc international
A premium online shopping destination in Hong Kong
Habbitzz, PCCW’s e-commerce site is a consumer favourite, thanks to its great user experience.
The site had a large-scale system with poor coding conventions, poor database architecture and lots of potential bugs.
fram^ helped the system deal with a huge amount of CCU with high loading speeds. Due to client confidentiality, we cannot give statistical data on system performance.
The system is now well-organized from coding level to API, with the server able to handle a huge volume of daily traffic.
Habbitz’s success with fram^ team came from:
- Maximizing the core of the Magento system
- Restructuring the whole system architecture
- Optimizing the server, database, and front-end
The Habbitz project is now a shining example of fram^s aptitude in ecommerce performance and acceleration.
Studio Anon
Does pragmatic design and engineering at scale. Anon works with Australia’s household names, delivering digital products that have been used by their customers millions of times.
Industry: eCommerce
Region: Australia
Technology: React Native, ReactJS, AngularJS, NodeJS
SCOPE OF WORK
- Dedicated team members and directly working with technical manager at Studio Anon.
RESULTS
- We worked with Anon to build the web application and mobile application for both iOS and Android devices.
PROVIDED SERVICES
- Full service of software development with standing team of 3 people in long term periods
- System performance optimization
- Work closely with the local team members to identify and develop scalable system across the deliverable
Studio 77
Studio77 is an established bedding distributor with 15 yrs experience in distributing world-famous brands.
Industry: Retail
Region: Vietnam
Technology: Magento 2
SCOPE OF WORK
- Designed and implementation of e-commerce website
RESULTS
- A complete package of online store experience and solution
- End-to-end design, implementation deployment & maintenance of E-commerce Web and Mobile App.