Case studies:
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B2B sales software & SalesForce integration

From SaaS startup, to high-performance B2B software platform

Like many successful software products, Membrain was largely built by one founding software engineer.

But as it attracted business, it quickly became clear that help was needed to scale and maintain the platform.

fram^ engineers grew Membrain from a highly-effective MVP, into a high-performance software platform, now considered indispensable by its users’ businesses.

Today, Membrain’s fram^ team comprises 2 full stack developers and 1 QA, collaborating with Membrain’s in-house engineer team, both to maintain and serve the platform, and add new features and functionality as needed.

Membrain’s successes with fram^ have included:

• Building a new platform interface, making it more functional and user-friendly using .NET & Native Javascript
• Excellent productivity
• Dynamic database for easy scalability
• Powerful API to integrate with client's existing tools

A stable long-term partnership has been established between Membrain and fram^, highlighting the impressive performance and dependability of the fram^ team.

SaaS application designed to scale across any business

A powerful planning and collaboration app for organizational flow

Favro’s fram^ team is now made up of 2 full-stack developers, 1 QA and 1 PM in collaboration with an in-house engineering team to:

• Develop new features and maintain the product's high quality
• Deliver core features to end-users in web and mobile apps
• Attempt to make mobile experience flawless

In 2019, the team is expecting rapid growth and investment, starting with the recruitment of an Agile Project Manager.

By this way, the team will be able to autonomously deliver larger product epics and stories.

"Building a software development team in Vietnam is not about low cost but access to amazing talents. fram^ has proven a perfect partner & truly made it a bit easier for me to be a CEO."

Patric Palm, CEO , Favro

Full-service web application development

All-in-one HR operating system

Like many other HR companies, Personio was built mainly to offer only one or two services.

As its market share grew and demand for its services rose, they realised help was needed to scale and maintain the platform.

fram^ engineers took Personio from a highly-effective MVP, into one of Europe’s top HR platforms.

Today, Personio’s fram^ team comprises 4 PHP developers. Collaborating with Personio’s in-house team of engineers, they take responsibility for all processes, from requirement analysis to deployment and work both to develop and maintain the following services:

• The subscription management system: subscriptions, payments & invoices
• 3rd-party integrations
• Account registration
• Customer account management (customers of the product)
• Imports of customer data

These are the stacks that our team used to build Personio:

• Frontend: React
• Backend: PHP Laravel, My SQL, Redis, Elasticsearch
• Infrastructure and operations: AWS, Docker, k8s
• Source version control, CI/CD: Git, GitLab

In 2019, the application will migrate to micro-services architecture, with the fram^ team independently owning certain services.

“Fram has been a reliable partner in all the phases of Personio's success story.”

Arseniy Vershinin, CTO, Personio

Network platform full life-cycle engineering

An independent programmatic network platform for influencers & brands

Today, Beatly’s fram^ team comprises of 2 full-stack developers and 1 BA. This team collaborates with Beatly’s in-house engineer team, developing products and receiving feedback, planning, analyzing and implementing using the following stacks:

• Frontend: Reactjs, SCSS, Webpack
• Backend: Ruby on Rails
• Infrastructure and operations: AWS, Docker, Elasticsearch
• Source version control, CI/CD: Git, GitLab

The team has contributed to a growth in revenue of 15mil SEK to 28mil SEK in 2018.

“Our ability to build products that enable brands and influencers to inspire is key for us. fram^s unique model has been part and parcel of this success.”

Jonas Arnklint, CEO & Co-founder, Beatly

One-stop e-commerce services in demand

From a traditional offline business, to a comprehensive online leader

Landers was a successful offline grocery chain, but could not grow further without digitalization.

The Landers platform was built to a tight one-month deadline. It used complex & innovative business strategies to revolutionize the e-commerce experience.

The outcome was an ecommerce store that is now a firm favourite of its loyal customers.

Today, Landers’ fram^ team comprises of 3 dedicated developers & 1 QA, working to implement further system enhancements on the dynamic back-end and integrate with the Order Management System.

Landers now enjoys:

• A commitment to delivering products on time to a high standard
• Design, business analysis, development and quality control running at the same time
• Agile processes with a team of 6 developers working day and night to implement the project scope

Landers is now our long-term strategic partner as we aim to transfer the whole offline business onto online channels.

“fram^ has provided a team of online development specialists for developing and supporting Landers. We have been very happy with cooperation and we are continuing to look for ways to expand the cooperation - hopefully we will continue to work with fram^ for many other projects to come.”

— Long Bui, Chief Analytic Officer & Co-founder

Highly responsive e-commerce platform on Magento

An online retail business with a large distribution system for global fashion brands

HOANG PHUC international connects 8 global brands directly to millions of Vietnamese consumers.

With millions of Vietnamese shopping online every day, it was crucial for HOANG PHUC International to digitalize their business.

fram^ was brought in to create a seamless online shopping experience on hoang-phuc.com.

We helped them to build an innovative e-commerce platform using Magento framework - LEMP stack, load balancer, replication database Cloudflare CDN and Varnish cache.

The changes impacted positively upon KPIs, and we continue to operate their e-commerce sites with content management, price benchmarking and SEO & digital marketing solutions, etc.

HOANG PHUC international’s success with fram^ include:

• Website design and custom build, adding a microsite for each brand
• Flexible promotion rules to support variable sales strategies
• Smart search and filter module to improve the user experience
• Highly adaptive banner management module with Data & SEO migration and Google Analytics integration

“Whether you are a big corporation that requires highly skilled developers, or a start-up with minimal resources, fram^’s specialist full-service ecommerce team will find a solution that fits your needs.”

Tung Dao, E-commerce Manager, Hoang Phuc international

Enhancements in e-commerce performance and acceleration

A premium online shopping destination in Hong Kong

Habbitz, PCCW’s e-commerce site is a consumer favourite, thanks to its great user experience.

The site had a large-scale system with poor coding conventions, poor database architecture and lots of potential bugs.

fram^ helped the system deal with a huge amount of CCU with high loading speeds. Due to client confidentiality, we cannot give statistical data on system performance.

The system is now well-organized from coding level to API, with the server able to handle a huge volume of daily traffic.

Habbitz’s success with fram^ team came from:

• Maximizing the core of the Magento system
• Restructuring the whole system architecture
• Optimizing the server, database, and front-end

The Habbitz project is now a shining example of fram^s aptitude in ecommerce performance and acceleration.

Insurance platform front & backend re-engineered

Front & backend upgrade for a leading insurance firm

TSC is a pioneering insurance business, but their online infrastructure was holding them back.

TSC’s automated claiming and buying platform is revolutionary among American insurers, but their previous development team had left them with serious problems.

Originally scoped as a slick, new, market-leading customer experience, it soon turned out to have restrictive functionality and concerns around product quality.

fram^ stepped in to re-engineer the whole platform with a flexible, dynamic software backend, and we also redesigned the interface to enable faster quotes, faster registrations, faster claims – ultimately, a faster and better insurance business.

These are just some of the improvements delivered by fram^ for TSC:

• Website redesign & custom rebuild, adding multiple new features and CX enhancements
• Fully-automated registration, quotes, and claims process
• Instant insurance quotes issued to unregistered customers in exchange for data capture
• Back-end re-platformed in Django to allow on-the-fly UX customization
• MySQL database implemented and maintained for secure, efficient data handling

Data crawling software in PHP

A powerful tool for business development

Confex is a Scandinavia's largest provider of courses and conferences for the workplace.

They needed to find a way to collect online information about professionals and their connection networks via Google, LinkedIn, etc.

fram^ helped them create a crawling tool for gathering info from professionals through various online channels.

The tool was built by PHP 5.4 or higher, supported by Yii2 framework, Ansible - DBMS: My SQL, RabbitMQ and Capistran.

Some highlights of the tool are:

• Custom query searches on LinkedIn
• Ability to get at least 20,000 unique profiles per day
• Continuity of high performance and persistent data processing

A long-term partnership has been established between Confex and fram^, highlighting their satisfaction with the results received from the fram^ team.