An online retail business with a large distribution system for global fashion brands

HOANG PHUC international connects 8 global brands directly to millions of Vietnamese consumers.

With millions of Vietnamese shopping online daily, it was crucial for HOANG PHUC International to add its business to the digital landscape.

fram^ was brought in to create a seamless online shopping experience on hoang-phuc.com.

We helped them build an innovative e-commerce platform using the Magento framework: LEMP stack, load balancer, replication database Cloudflare CDN, and Varnish cache.

The changes positively impacted KPIs, and we continue to operate their e-commerce sites with content optimization and management, price benchmarking, Search engine optimization, and broader digital marketing solutions to boost their online presence.

HOANG PHUC international’s success with fram^ include:

• Website design and custom build, adding a microsite for each brand
• Flexible promotion rules to support variable sales strategies
• Smart search and filter module to improve the user experience
• Highly adaptive banner management module with Data & SEO migration and Google Analytics integration

“Whether you are a big corporation that requires highly skilled developers, or a start-up with minimal resources, fram^’s specialist full-service ecommerce team will find a solution that fits your needs.”

Tung Dao, E-commerce Manager, Hoang Phuc international