Hoàng Phúc Thời Trang Hàng Hiệu Chính Hãng is an online store that sells branded clothing and accessories, including new arrivals and top sellers from brands like ECKO UNLTD, Kappa, and Superga. The store offers a wide variety of products, including clothing, shoes, accessories, and more.

Hoang Phuc International, a major distributor of global fashion brands, needed to reach Vietnam's rapidly growing online shopping audience. With millions of consumers turning to e-commerce daily, establishing a strong digital presence became crucial.

Hoang Phuc partnered with fram^ to develop a seamless online shopping experience at Hoang-phuc.com. fram^ leveraged the powerful Magento framework, building a robust e-commerce platform with a LEMP stack (Linux, Nginx, MySQL, PHP) for efficiency. Additional elements included a load balancer for traffic management, a database for data integrity replication, Cloudflare CDN for content delivery speed, and Varnish cache for improved user experience.

The new e-commerce platform positively impacted Hoang Phuc's key performance indicators (KPIs). fram^ continues to manage the platform, providing ongoing support through content optimization and management, price benchmarking, search engine optimization (SEO), and broader digital marketing solutions to further strengthen Hoang Phuc's online presence.

Industry: Retail

Region: Vietnam

Technology: Magento, load balancer, Cloudflare CDN & Varnish cache

SCOPE OF WORK

• Tailored Website Solutions: Designed and developed a custom website with dedicated microsites for each brand, providing a unique online experience for each.
• Dynamic Promotional Capabilities: Implemented flexible promotion rules to support a variety of sales strategies, ensuring optimal marketing effectiveness.
• Enhanced User Engagement: Integrated a smart search and filter module to improve the user experience, making product discovery more efficient and intuitive.
• Data-Driven Marketing: Developed a highly adaptive banner management module, leveraging data and SEO best practices to optimize online visibility and drive conversions. Integrated Google Analytics for comprehensive performance tracking and insights.

RESULTS

• High Scalability: The platform can handle over 10,000 concurrent users, ensuring smooth operation during peak traffic periods.
• Designed & developed Hoang-phuc.com to provide a smooth and intuitive online shopping experience.

PROVIDED SERVICES

• 5 full-time fram^ engineers specializing in e-commerce
• Sites with content management, price benchmarking and SEO & digital marketing solutions

“Whether you are a big corporation that requires highly skilled developers, or a start-up with minimal resources, fram^’s specialist full-service ecommerce team will find a solution that fits your needs.”

Tung Dao, E-commerce Manager, Hoang Phuc International