Front & backend upgrade for a leading insurance firm

TSC Direct, officially known as Tri-State Consumer Insurance Company, provides auto and homeowner insurance tailored for responsible drivers and homeowners in the New York metropolitan area. Founded in 1982, TSC Direct is committed to offering competitive rates by focusing on customers with strong driving records and financial responsibility.

Its services include liability, collision, comprehensive coverage, and more, without additional extras like roadside assistance. The company operates with a focus on the local community, supporting organizations such as the Red Cross and Island Harvest

TSC, a trailblazer in the insurance industry, was being limited by outdated online infrastructure.

Their automated claims and purchasing platform was groundbreaking among American insurers, yet their former development team left behind significant functionality and quality issues.

Initially envisioned as a cutting-edge, market-leading customer experience, the platform instead struggled with restrictive capabilities and product shortcomings.

fram^ took charge, re-engineering the platform with a flexible and dynamic software backend. We also revamped the user interface, enabling quicker quotes, streamlined registrations, and faster claims processing—transforming TSC into a faster, more efficient insurance leader.

These are just some of the improvements delivered by fram^ for TSC:

• Website Redesign and Feature Expansion: The website was completely redesigned and rebuilt with custom features to enhance functionality and improve the customer experience. The updates ensure a modern, user-friendly interface tailored to customer needs.

• Automation of Key Processes: The platform now features fully automated processes for registration, insurance quotes, and claims. This streamlines operations and ensures a faster, more convenient experience for users.

• Instant Quotes with Data Capture: Unregistered customers can now access instant insurance quotes by sharing basic data. This feature not only improves user convenience but also aids in effective lead generation.

• Dynamic Backend Development: The backend was migrated to Django, enabling real-time UX customization to adapt to changing user requirements. This flexibility ensures the platform remains responsive and efficient.

• Secure and Efficient Data Management: A robust MySQL database was implemented to securely manage and process customer data. It provides reliable and efficient data handling to support the platform’s operations.