Back on Track is a Swedish company that designs and manufactures therapeutic products aimed at enhancing the well-being of both humans and animals. Established in 2000, the company offers a wide range of joint and muscle protection products, including braces, boots, bed linens, saddle pads, and more. These products incorporate their patented Welltex® technology, which uses natural minerals to convert body heat into infrared energy, promoting muscle and joint recovery.
Back on Track serves a diverse clientele, providing solutions for humans, horses, and dogs. Their product range includes items designed for everyday use, training, and recovery. With a focus on innovative textiles and therapeutic benefits, the company has earned a strong reputation in the market. Back on Track operates in multiple locations across Europe, including its headquarters in Uppsala, Sweden.
Industry: Retail / E-commerce
Region: Global
Technology: Magento
SCOPE OF WORK
- We developed an E-commerce portal that allows master managers to create products, manage orders, and assign them to stores across various locations. Each store, based in different countries, has its own admin and sales team responsible for operating and selling the products. This setup enables efficient product distribution and local management at the store level.
- Master Manager Dashboard: Product creation, order management, and product assignment to stores.
- Store Management: Local store admins manage operations, while sales teams handle product sales and order processing.
- User Roles & Permissions: Defined access for master managers, store admins, and sales teams.
- Product Distribution & Localization: Assign products to stores with region-specific pricing and availability.Order Fulfillment & Reporting: Real-time order tracking and sales performance reporting.
- UI/UX Design: User-friendly, responsive interface for managing operations across devices.
- Backend Infrastructure: Scalable database and secure storage for product, order, and user data.
- Payment & Shipping Integration: Integration with local payment and shipping providers.
WHAT WE DELIVERED
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We successfully created and launched the full E-commerce website for Back On Track, designed to serve customers across multiple countries. The website provides a seamless, localized shopping experience tailored to each region’s needs, allowing for easy navigation and transaction processing.
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The platform was integrated with various essential systems, including ERP, CRM, and accounting software, ensuring smooth data flow and efficient management of business operations across different departments. This integration optimized inventory management, customer relationship handling, and financial tracking.
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Additionally, we focused on SEO by optimizing the website content and structure to improve its visibility on search engines. By targeting a range of strategic keywords and applying best practices, we ensured the site achieved high rankings, driving organic traffic and boosting the brand’s online presence.
PROVIDED SERVICES
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We provided IT development with a long-term team, ensuring ongoing support and platform growth.
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Our online marketing, SEO, and content management services enhanced visibility and user engagement.
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A team of three developers built the MVP in the first three months, and two continued working on the project for over 36 months, focusing on development, maintenance, and improvements.