Landers Superstore is a membership-based retail chain in the Philippines that offers a wide selection of goods, including groceries, fresh produce, home essentials, and electronics. It caters to consumers seeking value and convenience, with both physical stores and an online platform, Landers.ph, which provides same-day delivery in selected areas. The platform features regular promotions, exclusive discounts for members, and partnerships that enhance shopping benefits, such as cashback rewards.

In addition to retail services, Landers supports community initiatives, such as food drives and sustainability programs, reflecting its commitment to social responsibility. Membership options include perks like special pricing and seasonal deals, appealing to families and businesses alike.

Landers, originally a successful offline grocery chain in the Philippines, faced limitations in scaling further without embracing digital transformation. Recognizing this, the company undertook a bold move to establish a comprehensive e-commerce platform within a tight one-month deadline. Leveraging innovative business strategies, the transition not only redefined Landers’ digital presence but also revolutionized its customer experience, ensuring the brand remained a favorite among its loyal clientele.

Today, Landers' digital operations are powered by a dedicated fram^ team of three developers and one QA specialist, who focus on enhancing the dynamic back-end system and integrating it with the Order Management System. The agile approach, involving simultaneous design, business analysis, development, and quality control, has resulted in a seamless user experience and timely delivery of high-quality products. With six developers working tirelessly to meet project goals, Landers has evolved into a strategic partner, aiming to fully transition its offline business onto digital channels for sustained growth and innovation.

“fram^ has provided a team of online development specialists for developing and supporting Landers. We have been very happy with cooperation and we are continuing to look for ways to expand the cooperation - hopefully we will continue to work with fram^ for many other projects to come.” — Long Bui, Chief Analytic Officer & Co-founder

Industry: Supermarket

Region: Philippines 

Technology: Web front-end: ReactJS; Back-end: Magento 2, PHP, React Native for iOS and Android; Restful API, AWS

SCOPE OF WORK

  • E-commerce store up & running within 1 month with core functions and features
  • Additional features and integrations, mobile app to be added

RESULTS

  • E-commerce site with core features launched after 1 month
  • Headless Magento e-commerce store with good performance & scalability
  • Mobile apps for Android & iOS

WHAT WE DID

  • Initial 6 engineers in the first month for web design & development
  • A dedicated team of 4 engineers for 12+ months to continue maintenance, develop, and add more features to the site, including the mobile app, timely delivery services, integration with other systems, website performance, and scale

PRODUCT SHOWCASE

Show Case - Landers

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