From its origins as a leading confectionery manufacturer and distributor, LOTTE Vietnam has expanded its offerings and operations since its establishment in 1996. Initially focused on products like gum, biscuits, and ice cream, the company has embraced innovation to diversify and optimize its business operations. With a robust manufacturing presence and an extensive domestic network, LOTTE Vietnam has maintained its position as a key player in Vietnam's confectionery market.
Recognizing the growing importance of digitalization, LOTTE Vietnam has also pursued e-commerce and modern retail strategies, aiming to enhance customer engagement and streamline its distribution. This transformation reflects its broader vision to adapt traditional business strengths to meet the demands of an increasingly digital consumer base.
The client’s Magento website was developed by various outsourcing companies in Vietnam but struggled with poor performance. The average loading speed ranged from 10 to 20 seconds, significantly impacting a smooth user experience. The checkout process was inefficient, taking users 50 to 60 seconds to complete. Additionally, the platform could only support up to 700 concurrent users at a time.
Industry: Retail
Region: Vietnam
Technology: Magento, load balancer, Cloudflare CDN & Varnish cache
SCOPE OF WORK
- Performance Optimization: We audited and optimized website infrastructure through speed optimization efforts. We implemented caching and Content Delivery Networks (CDN) integration for faster server response times and reduce slow load times through code and image file size optimizations.
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Checkout Improvement: Streamline the checkout process by reducing steps, and implementing auto-fill and one-click checkout features for faster transactions.
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Scalability Enhancements: Improve server load infrastructure, implement load performance balancing, and upgrade hosting to handle more concurrent users (beyond the current 700 limit).
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Security and Stability: Conduct a security audit, stabilize backend systems, and set up monitoring for consistent uptime and performance.
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Ongoing Support: Provide continued support, maintenance, and updates for long-term performance and security improvements.
RESULTS
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Concurrent users: + 4x
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Average loading speed: - 5x
- Checkout time -20 seconds
PROVIDED SERVICES
- Over 12+ months, our team of 10 developers successfully designed and developed Lotte's E-commerce marketplace mobile app using React Native for both iOS and Android. This project aimed to boost business growth via conversion rate optimization by creating a seamless shopping experience for potential customers.
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We reorganized and optimized the source code, implemented a headless Magento E-commerce store for better scalability and maintenance, enhanced the database and server performance, and revamped the checkout process along with the app's UI/UX design.
DESIGN SHOWCASE