Custom Ecommerce Development Solutions from fram^

December 12, 2018

Hot on the heels of the Flash Sales on 9.9, Single Day on 11.11 and Black Friday, ecommerce retailers are expecting more record-breaking sales figures on Ecommerce Day on 12.12, with discounts of up to 70% being offered by thousands of online sellers. Given the increased smartphone penetration and a higher level of competition from online players, there is a greater pressure for online businesses to ensure their online stores are up to scratch. To be successful, they need ecommerce development solutions that are well thought out, mobile friendly and most importantly allow for a high conversion rate.

Ecommerce website development solutions from fram^

As one the top ecommerce development companies, fram^ specializes in key components of successful ecommerce web development and re-engineering, creating platforms for market leaders such as Samsung and among others, it is fair to say that ecommerce is in our blood. fram^ Co-founder and Chairman, Christopher Beselin was the Founder and CEO of, had helped the platform grow from startup to the largest ecommerce marketplace in Vietnam today.

This contribution led to his appointment as an adviser to the UN on ecommerce in emerging markets, as well as presenting at the Meet Magento Conference several times. We understand what it takes time and experience to develop an ecommerce web solutions that can thrive during mega sales days like Ecommerce Day and have a track record that backs up this assertion.

Case study 1 – Consortio Fashion Group, Sweden

bubbleroom fram^

  • Aim

Wanted a cost-effective and professional developer with could help with the full life cycle of e-commerce platform development.

  • Custom commerce development solutions

The team consisted of one back-end developer and three front-end developers, using .NET MVC, Elasticsearch, RabbitMQ, Knockout JS, Typescript, SCSS.

  • Result

Favorites, ratings and a zoom function, plus a dynamic content management system with multiple sharing channels through Facebook, Instagram, Spotify, Twitter, and Pinterest.

  • Client feedback

“This team played a key role in the launch of our new Cellbes e-commerce platform – a launch that has been greatly appreciated by both customers and internally in our group. Overall fram^ has been robust and a very professional partner for us, even when dealing with more difficult situations.”

Case study 2 –  Hoang Phuc international, Vietnam

hoang phuc international fram^

  • Aim

Market leaders in Vietnam for over 27 years, Hoang Phuc needed to develop their digital presence with a full e-commerce solution.

  • Custom ecommerce development solutions

The team was made up of one project manager who doubled as the tech lead on the project, they were supported by one front-end developer and two full-stack Magento developers. The technology used was the Magento framework, with LEMP stack, Load balancer, replication database, Cloudflare CDN and Vanish cache.

  • Result

An innovative e-commerce platform, which assists in CMS, price benchmarking and digital marketing solutions. It also allows for flexible promotion rules and supports microsite management from each brand. This is aided by SEO migration and support for 10000 current users.

  • Client feedback

“fram^ possesses a team that specializes in full e-commerce service solutions. Their e-commerce talents will help you build custom solutions developed on the Magento platform which is suitable for various e-commerce business models. Whether you are a big corporation that requires highly skilled developers or a startup with minimal resources, fram^ will find the best solution that fits your needs.”

Case study 3 –, Korea

lotte vietnam fram^

  • Aim

To create an easy and efficient experience for the merchandiser, marketing, seller and call center of to optimize all areas of sales by securing the stability and scalability of the marketing and sales system.

  • Custom ecommerce development solutions

The team consisted of one project manager, BA, Tech Lead, Tech Architect, two QC, and five back-end developers. The technology used included MySQL, Magento, Angular JS, AWS, Elastic Search, PHP and Front Office.

  • Result

Front-end website converted to angular JS to speed up UI loading. APIs created and optimized to interact with front-end and back-end systems from a third-party, also solved the ongoing issue of memory leak on the system. This led to page loading times five to six times faster than before and transactions per second five times faster than previously.

Have you got a solution tailored to you? 

As the e-commerce sector continues to grow, with more and more people shopping online, retailers who have no online presence or outdated unresponsive systems face the risk of getting left behind. Contact fram^ to see how we can help with a full process of ecommerce website development that will set you apart from the competition.


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Whether you have any questions or want to explore how we can help you, connect with us now or drop us a visit and enjoy a cup of Vietnamese espresso.

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