Your Tailored eCommerce Development Solutions

Our custom solutions for eCommerce development are second to none. With fram^, you access continuous UI, UX, and back-end infrastructure improvements for a market-leading customer experience.

eCommerce Development Solutions Are In Our DNA

Before Fram, our Chairman and co-founder Christopher Beselin developed Lazada VN, Vietnam’s leading eCommerce platform.

Fram now offers you a complete range of custom development on all eCommerce services needed to build, accelerate, and optimize a high-performance online store.

Just tell us what you want and we will take care of the rest

I want to launch an ecommerce site

Our involvement is focused on increasing your ROI as quickly as possible.

We give you a truly strong guidance to embrace all the technical possibilities at hand and align them with your online business goals.

Technology consulting for all key features
Ecosystem architecture design & implementation
eCommerce UI/UX design & development best practices
Conversion focused shopping cart processes
Built from the ground-up with search engine optimization (SEO) in mind

Get started with eCommerce launch

I want to optimize and grow my ecommerce business

Improve customer satisfaction, unlock new potential customer sales opportunities, grow and expand your business, monetize new market trends – fram^ will be your reliable partner along the way.

Investigation of hidden pains and needs for strong customer trust building
Custom features
eCommerce UI/UX design & development best practices
Optimizing shopping cart processes with conversion focused customer journeys
Ready-to-launch search engine optimization (SEO)

Get started with eCommerce optimization & growth

I want to migrate

If the current eCommerce platform in use is ineffective for your business, it’s time for a migration.

We will help advise you on everything to ensure your custom eCommerce solutions meets your goals.

Revision of your current solution to a custom platform
Technology consulting
Custom eCommerce design & development changes
Content, SEO and data migration

Get started with eCommerce migration

I want to go omnichannel retail

Improve customer base experience, unlock new sales opportunities, grow and expand your business, monetize new market trends – fram^ will be your reliable partner along the way

Competitive landscape analysis and UX research
eCommerce website development launch
Back-office automation and cross-system integrations
On-going management, measurement and optimization

Get started with omnichannel retail

Our Technology Solutions

We have a large, dedicated development team with a proven track record focused on custom e-Commerce development services. Our experienced eCommerce developers always employ the latest technologies and are a part of the global eCommerce frontier.

Magento

AWS

Python

NodeJS

Ruby

ReactJS

.NET

HTML5

CSS3

MongoDB

Clients we've helped with success stories

What do our clients say?

“fram^ has provided a team of online development specialists for developing and supporting the Samsung Vietnam online platform. I have been very happy with cooperation and we are continuing to look for ways to expand the cooperation – hopefully we will continue to work with fram^ for many other projects to come.”

— Nguyen Vo, Digital Project Manager, Samsung Vietnam Project

“fram^ has provided a team of online development specialists for developing and supporting Landers. We have been very happy with cooperation and we are continuing to look for ways to expand the cooperation – hopefully we will continue to work with fram^ for many other projects to come.”

— Long Bui, Chief Analytic Officer & Co-founder

“From candidate selection to routine interactions, fram^ has been a great partner. All fram^ representatives we have had the pleasure to communicate with have been friendly and solution-oriented. The engineer we have worked with has shown a lot of initiative from day one and has been excellent at responding to feedback. All in all, we are happy to recommend fram^.”

— Niklas Bergius, Systems Architect

Why Choose fram^ for Your eCommerce Development Needs?

Since 2013, fram^ has been building high ROI eCommerce sites and marketplaces worldwide.

We are proud to offer our clients a range of important benefits that can play a crucial role in success:

Hands-on digital experience in providing custom solutions for eCommerce development to over 50 businesses (including massive retail chains like Lotte)
Expertise in responsive custom designs for consistent experience across web and mobile devices
Fast access to Vietnam’s top eCommerce developers without any hassle of hiring and training
Flexible engagement models from dedicated teams, dedicated members for ongoing maintenance and security patches, or fixed projects
Fully managed service focused on achieving service excellence and high conversion rates
Quick access to your dream team at no cost of hiring and training
High recruitment standards of both technical and soft skills
Internal team of many qualifications available to support you anytime

Build Your Custom eCommerce Platform With fram^

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Frequently-Asked Questions for Custom eCommerce Development Services

- We are capable of providing you with a full customized eCommerce website that caters to your requirements, including both the designs and the technical functions.
- What we would ask of you is to have a detailed discussion with us to clarify your exact expectations and avoid miscommunication. We can also take suggestions on the design provided by you and continue to improve upon it.
- Before beginning the real work of coding, we shall show you the prototype version of your upcoming eCommerce web, where you can make any needed adjustments and ensure that the end result is similar to what you have in mind initially.
- First, we would provide you with an analysis of your business conditions and objectives. This is where you and our team will discuss the functions and designs for your eCommerce website. With your requirements in place, we shall provide you with an eCommerce solution that can communicate your business mission and fit with your financial goals.
- Moreover, we shall put great efforts into optimizing the eCommerce web’s performance. To be more specific, we will develop a web architecture that allows fast loading speed and is SEO-friendly to boost your website’s ranking.
- One more thing to note, we can also assist you in writing a content strategy that can attract and increase your users’ time-on-site. Your eCommerce web will also be designed to be device responsive, so as to target audiences from across platforms.
- We are more than willing to do just that. Our comprehensive eCommerce development solutions shall provide support in every stage : from consultation, design, implementation to maintenance and support.
- Our maintenance and support include the continuous measurement of metrics and optimization on performance, ensuring that the eCommerce website operates in perfect health conditions, offering seamless user experience and generating profound financial results.
- We believe that every business should begin with an objective in mind. Hence, It is recommended that you first establish your business model, what your goals are and how you plan to achieve them.
- Another area to take into account is what products and markets that your eCommerce website targets. It would also be wise for you to secure several sources for supply before establishing the eCommerce website.
- Choosing a reputable eCommerce development company to direct you on the right track is also one decision worth considering.
- There are actually a lot more considerations to be done that we cannot cover in this FAQ section. However, once you have had a general idea of your eCommerce business through the above questions, we can organize a direct meeting so as to assist you in addressing other important factors and have a more in-depth solution for you.
- Please do not hesitate to contact us and gain more insights on how to build your own eCommerce business.
- We would have to conduct an in-depth analysis of your eCommerce website architecture and performance before deciding which of our services is the most suitable for your needs.
- If it is the contents on your website that prevent you from converting your traffic into sales, we would assist you in reassessing your content strategy and making appropriate adjustments. After that we shall have the website’s text and graphics updated gradually to improve its ability to convert.
- In the case that the architecture of the web is negatively affecting its performance and loading speed, we shall either migrate the website to another platform (we would suggest Magento eCommerce development services or Shopify eCommerce development services), or build an entirely new one, whichever is more cost-efficient.
- For a more detailed assessment and better understanding of your eCommerce business, please consider paying us a visit.

Landers Superstore is a membership-based retail chain in the Philippines that offers a wide selection of goods, including groceries, fresh produce, home essentials, and electronics. It caters to consumers seeking value and convenience, with both physical stores and an online platform, Landers.ph, which provides same-day delivery in selected areas. The platform features regular promotions, exclusive discounts for members, and partnerships that enhance shopping benefits, such as cashback rewards.

In addition to retail services, Landers supports community initiatives, such as food drives and sustainability programs, reflecting its commitment to social responsibility. Membership options include perks like special pricing and seasonal deals, appealing to families and businesses alike.

Landers, originally a successful offline grocery chain in the Philippines, faced limitations in scaling further without embracing digital transformation. Recognizing this, the company undertook a bold move to establish a comprehensive e-commerce platform within a tight one-month deadline. Leveraging innovative business strategies, the transition not only redefined Landers’ digital presence but also revolutionized its customer experience, ensuring the brand remained a favorite among its loyal clientele.

Today, Landers' digital operations are powered by a dedicated fram^ team of three developers and one QA specialist, who focus on enhancing the dynamic back-end system and integrating it with the Order Management System. The agile approach, involving simultaneous design, business analysis, development, and quality control, has resulted in a seamless user experience and timely delivery of high-quality products. With six developers working tirelessly to meet project goals, Landers has evolved into a strategic partner, aiming to fully transition its offline business onto digital channels for sustained growth and innovation.

“fram^ has provided a team of online development specialists for developing and supporting Landers. We have been very happy with cooperation and we are continuing to look for ways to expand the cooperation - hopefully we will continue to work with fram^ for many other projects to come.” — Long Bui, Chief Analytic Officer & Co-founder

Industry: Supermarket

Region: Philippines

Technology: Web front-end: ReactJS; Back-end: Magento 2, PHP, React Native for iOS and Android; Restful API, AWS

SCOPE OF WORK

E-commerce store up & running within 1 month with core functions and features
Additional features and integrations, mobile app to be added

RESULTS

E-commerce site with core features launched after 1 month
Headless Magento e-commerce store with good performance & scalability
Mobile apps for Android & iOS

WHAT WE DID

Initial 6 engineers in the first month for web design & development
A dedicated team of 4 engineers for 12+ months to continue maintenance, develop, and add more features to the site, including the mobile app, timely delivery services, integration with other systems, website performance, and scale

PRODUCT SHOWCASE

Show Case - Landers

From its origins as a leading confectionery manufacturer and distributor, LOTTE Vietnam has expanded its offerings and operations since its establishment in 1996. Initially focused on products like gum, biscuits, and ice cream, the company has embraced innovation to diversify and optimize its business operations. With a robust manufacturing presence and an extensive domestic network, LOTTE Vietnam has maintained its position as a key player in Vietnam's confectionery market.

Recognizing the growing importance of digitalization, LOTTE Vietnam has also pursued e-commerce and modern retail strategies, aiming to enhance customer engagement and streamline its distribution. This transformation reflects its broader vision to adapt traditional business strengths to meet the demands of an increasingly digital consumer base.

The client’s Magento website was developed by various outsourcing companies in Vietnam but struggled with poor performance. The average loading speed ranged from 10 to 20 seconds, significantly impacting a smooth user experience. The checkout process was inefficient, taking users 50 to 60 seconds to complete. Additionally, the platform could only support up to 700 concurrent users at a time.

Industry: Retail

Region: Vietnam

Technology: Magento, load balancer, Cloudflare CDN & Varnish cache

SCOPE OF WORK

Performance Optimization: We audited and optimized website infrastructure through speed optimization efforts. We implemented caching and Content Delivery Networks (CDN) integration for faster server response times and reduce slow load times through code and image file size optimizations.
Checkout Improvement: Streamline the checkout process by reducing steps, and implementing auto-fill and one-click checkout features for faster transactions.
Scalability Enhancements: Improve server load infrastructure, implement load performance balancing, and upgrade hosting to handle more concurrent users (beyond the current 700 limit).
Security and Stability: Conduct a security audit, stabilize backend systems, and set up monitoring for consistent uptime and performance.
Ongoing Support: Provide continued support, maintenance, and updates for long-term performance and security improvements.

RESULTS

Concurrent users: + 4x
Average loading speed: - 5x
Checkout time -20 seconds

PROVIDED SERVICES

Over 12+ months, our team of 10 developers successfully designed and developed Lotte's E-commerce marketplace mobile app using React Native for both iOS and Android. This project aimed to boost business growth via conversion rate optimization by creating a seamless shopping experience for potential customers.
We reorganized and optimized the source code, implemented a headless Magento E-commerce store for better scalability and maintenance, enhanced the database and server performance, and revamped the checkout process along with the app's UI/UX design.

DESIGN SHOWCASE

Back on Track is a Swedish company that designs and manufactures therapeutic products aimed at enhancing the well-being of both humans and animals. Established in 2000, the company offers a wide range of joint and muscle protection products, including braces, boots, bed linens, saddle pads, and more. These products incorporate their patented Welltex® technology, which uses natural minerals to convert body heat into infrared energy, promoting muscle and joint recovery.

Back on Track serves a diverse clientele, providing solutions for humans, horses, and dogs. Their product range includes items designed for everyday use, training, and recovery. With a focus on innovative textiles and therapeutic benefits, the company has earned a strong reputation in the market. Back on Track operates in multiple locations across Europe, including its headquarters in Uppsala, Sweden.

Industry: Retail / E-commerce

Region: Global

Technology: Magento

SCOPE OF WORK

We developed an E-commerce portal that allows master managers to create products, manage orders, and assign them to stores across various locations. Each store, based in different countries, has its own admin and sales team responsible for operating and selling the products. This setup enables efficient product distribution and local management at the store level.
Master Manager Dashboard: Product creation, order management, and product assignment to stores.
Store Management: Local store admins manage operations, while sales teams handle product sales and order processing.
User Roles & Permissions: Defined access for master managers, store admins, and sales teams.
Product Distribution & Localization: Assign products to stores with region-specific pricing and availability.Order Fulfillment & Reporting: Real-time order tracking and sales performance reporting.
UI/UX Design: User-friendly, responsive interface for managing operations across devices.
Backend Infrastructure: Scalable database and secure storage for product, order, and user data.
Payment & Shipping Integration: Integration with local payment and shipping providers.

WHAT WE DELIVERED

We successfully created and launched the full E-commerce website for Back On Track, designed to serve customers across multiple countries. The website provides a seamless, localized shopping experience tailored to each region’s needs, allowing for easy navigation and transaction processing.
The platform was integrated with various essential systems, including ERP, CRM, and accounting software, ensuring smooth data flow and efficient management of business operations across different departments. This integration optimized inventory management, customer relationship handling, and financial tracking.
Additionally, we focused on SEO by optimizing the website content and structure to improve its visibility on search engines. By targeting a range of strategic keywords and applying best practices, we ensured the site achieved high rankings, driving organic traffic and boosting the brand’s online presence.

PROVIDED SERVICES

We provided IT development with a long-term team, ensuring ongoing support and platform growth.
Our online marketing, SEO, and content management services enhanced visibility and user engagement.
A team of three developers built the MVP in the first three months, and two continued working on the project for over 36 months, focusing on development, maintenance, and improvements.

Hoàng Phúc Thời Trang Hàng Hiệu Chính Hãng is an online store that sells branded clothing and accessories, including new arrivals and top sellers from brands like ECKO UNLTD, Kappa, and Superga. The store offers a wide variety of products, including clothing, shoes, accessories, and more.

Hoang Phuc International, a major distributor of global fashion brands, needed to reach Vietnam's rapidly growing online shopping audience. With millions of consumers turning to e-commerce daily, establishing a strong digital presence became crucial.

Hoang Phuc partnered with fram^ to develop a seamless online shopping experience at Hoang-phuc.com. fram^ leveraged the powerful Magento framework, building a robust e-commerce platform with a LEMP stack (Linux, Nginx, MySQL, PHP) for efficiency. Additional elements included a load balancer for traffic management, a database for data integrity replication, Cloudflare CDN for content delivery speed, and Varnish cache for improved user experience.

The new e-commerce platform positively impacted Hoang Phuc's key performance indicators (KPIs). fram^ continues to manage the platform, providing ongoing support through content optimization and management, price benchmarking, search engine optimization (SEO), and broader digital marketing solutions to further strengthen Hoang Phuc's online presence.

Industry: Retail

Region: Vietnam

Technology: Magento, load balancer, Cloudflare CDN & Varnish cache

SCOPE OF WORK

Tailored Website Solutions: Designed and developed a custom website with dedicated microsites for each brand, providing a unique online experience for each.
Dynamic Promotional Capabilities: Implemented flexible promotion rules to support a variety of sales strategies, ensuring optimal marketing effectiveness.
Enhanced User Engagement: Integrated a smart search and filter module to improve the user experience, making product discovery more efficient and intuitive.
Data-Driven Marketing: Developed a highly adaptive banner management module, leveraging data and SEO best practices to optimize online visibility and drive conversions. Integrated Google Analytics for comprehensive performance tracking and insights.

RESULTS

High Scalability: The platform can handle over 10,000 concurrent users, ensuring smooth operation during peak traffic periods.
Designed & developed Hoang-phuc.com to provide a smooth and intuitive online shopping experience.

PROVIDED SERVICES

5 full-time fram^ engineers specializing in e-commerce
Sites with content management, price benchmarking and SEO & digital marketing solutions

“Whether you are a big corporation that requires highly skilled developers, or a start-up with minimal resources, fram^’s specialist full-service ecommerce team will find a solution that fits your needs.”

Tung Dao, E-commerce Manager, Hoang Phuc International

HABBITZZ is a premium online shopping platform in Hong Kong, offering a wide range of products from both local and international brands. As the e-commerce arm of PCCW Solutions, HABBITZZ aims to provide a convenient and user-friendly shopping experience for Hong Kong consumers.

HABBITZZ is committed to delivering a seamless and enjoyable shopping experience, making it a popular choice for online shoppers in Hong Kong.

However, the platform faced significant technical challenges, including poor coding practices, suboptimal database architecture, and potential security vulnerabilities. To address these issues and enhance the overall performance, HABBITZZ partnered with fram^.

fram^ implemented a comprehensive solution to optimize the platform's performance and scalability. The team focused on improving code quality, database efficiency, and server infrastructure. As a result, the platform is now capable of handling a significant volume of daily traffic, ensuring a seamless shopping experience for all users.

While specific performance metrics cannot be disclosed due to client confidentiality, the successful collaboration between HABBITZZ and fram^ has significantly elevated the platform's technical capabilities and user satisfaction.

Industry: Telecommunications & E-Commerce

Region: Hong Kong

Technology: Magento, ReactJs, Swift, Java

Key features of HABBITZZ include:

Fast Delivery: Four-hour express delivery for efficient shopping.
Free Shipping: Enjoy free shipping on eligible orders.
Easy Returns: Hassle-free seven-day return policy.
Diverse Product Range: A wide selection of products from various brands.
Innovative Technology: A user-friendly platform designed to enhance the online shopping experience.

SCOPE OF WORK

Revitalizing a Magento-Based E-commerce Platform: Enhanced the performance and integration capabilities of a historically underperforming multi-vendor e-commerce website built on Magento.
Core Magento Optimization: Maximized the potential of the Magento core system by implementing various performance optimization techniques, such as caching, minification, and lazy loading.
System Architecture Overhaul: Restructured the entire system architecture to eliminate bottlenecks, improve scalability, and enhance overall performance. Key optimizations included database query optimization, caching mechanisms, and content delivery network (CDN) implementation.
Comprehensive Technical Optimization: Optimized server, database, and front-end components to significantly improve website performance and user experience. Server configurations were fine-tuned, database queries and indexes were optimized, and front-end optimizations, such as minification, compression, and lazy loading, were implemented.

RESULTS

Enhanced Page Load Performance: Significantly improved page load speed, reducing average load times to less than 3 seconds, resulting in a faster and more responsive user experience.
Scalable Infrastructure: Implemented an auto-scaling system to dynamically adjust server resources based on real-time traffic demands, ensuring optimal performance and reliability, even during peak traffic periods.
Cost-Optimized Server Infrastructure: Optimized server costs without compromising performance by leveraging advanced techniques such as rightsizing, load balancing, and efficient resource utilization.

PROVIDED SERVICES

A team of 5 developers worked for over 6 months to optimize the source code and system architecture for maintainability and scalability.
Optimized database and server infrastructure for peak performance.

Studio Anon

Studio Anon is a boutique Australian design and technology studio bridging creativity and engineering. Based between Melbourne and the Northern Rivers of New South Wales, the studio partners with bold organizations and startups to create impactful digital solutions. Their expertise spans design research, user experience design, mobile and web development, and cloud infrastructure, tailored to deliver cutting-edge, scalable products.

By intentionally keeping their team and client list small, Studio Anon fosters deep collaborations, ensuring bespoke solutions for unique challenges. Their projects include re-platforming loyalty systems for leading retail brands, developing apps with social impact, and enhancing technical ecosystems for major organizations. Studio Anon remains a trusted partner for innovative and pragmatic solutions.

Industry: eCommerce

Region: Australia

Technology: React Native, ReactJS, AngularJS, NodeJS

SCOPE OF WORK

We worked closely with Studio Anon's technical manager through a dedicated team to ensure seamless collaboration and alignment with project goals. Our team remained engaged throughout the project to deliver high-quality results efficiently.

RESULTS

The project successfully delivered both a web application and mobile applications for iOS and Android. These solutions provided users with robust functionality and a smooth, user-friendly experience.

PROVIDED SERVICES

We provided full-service software development through a dedicated team of three, ensuring consistent progress and support over the long term. Our team remained committed to delivering high-quality solutions tailored to the client’s needs.
Our services included optimizing system performance to enhance efficiency and reliability. This ensured the platform could handle increasing demands and deliver a seamless user experience.
We worked closely with local team members to identify key requirements and develop a scalable system across all deliverables. This collaborative approach ensured the solutions were adaptable and future-ready.