News

fram^’s Great Honor to Welcome HRH Princess of Sweden to Visit the Office

May 10, 2019

8th of May 2019 is a red letter day for fram^, as we had the incredible honor of hosting HRH Crown Princess Victoria & HRH Prince Daniel, of the Swedish Royal Family, at our flagship office in downtown Saigon. Our 22 floor was decorated in lotus and “nón lá” (Vietnamese hat), bringing a touch of Vietnamese tradition and elegance to the proceedings.

As 3.45pm approached, the appearance of the Princess brought a great sense of excitement in the air. The royal couple are in Vietnam to mark the 50th anniversary of the establishment of diplomatic relations between the two countries. Today, fram^ continues that pioneering Swedish spirit in Vietnam.

After greeting the delegation at the lobby, our chairman and CEO escorted the royal couple to our offices, where they were welcomed with rapturous applause. HRH Crown Princess Victoria spoke of her happiness and excitement at being able to see firsthand the work fram^ is involved in and explored more about our digital business relationships that fram^ is building from Vietnam.

Princess Victoria was keen to find out more about fram^ venture building, interviewing Ngoc and Yen, Managing Directors of Carmudi and Nordic Coder respectively. They provided some insight into the challenges they face and shared exciting plans for the future.

What a proud day for all of us at fram^, with our work recognized by esteemed delegates, it allowed us an opportunity to pause for reflection on the progress we have made so far and all that lies ahead.

After a big group photo, the guests of honor bade the fram^ team farewell and offered enthusiastic support and appreciation for our ongoing endeavours in Vietnam. A truly humbling experience and another boost for fram^ as we continue to drive forward on all fronts.

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